Transforming Numbers into a Story!

The importance of data-driven content is countless. It not only adds credibility to the piece but also provides a good starting point.

While it is quite a job to initially start working with big data, it opens up numerous content opportunities once the ball gets rolling. The process of creating newsworthy content is to collect data, examine it and represent it. Let us discuss how to create compelling content out of vast technical data.

Starting with the right topic

The process of creating great content starts from finding out the right topic. To start with, we hover across several social media platforms, online groups, forums, etc., and select the most relevant topic out of all the trending ones, which paves the path for the research. 

Building narrative out of data points

While dealing with big data, the best way to build the narrative is to look for demographics. The use of comparisons, stats, etc. are data points that not only serves as the framework of the content but also makes it more crisp, comprehensive and of course interesting, while converting numbers into a story. 

Keep It Simple

While data is important for consumers, so is the necessity to consume it in a short period. This time crunch in our lives has made way for niche and short content. The key to giving our content a competitive news edge is by making it lucid by removing jargon, owing to the trend of ‘more data in less time.’ It is the same reason why video formats are gaining momentum, so is the use of podcasts and newsletters. 

Visuals for the win

The impact of visuals can be denied by none. Studies show that viewers retain 95% of content when watching a video than when they read a text. This proves videos are 100% more efficient than text or a photo. By representing complex data in visuals, one makes it more engaging. The most widely used formats are charts, presentations, and infographics, among others. The vast collected data can be structured and labelled using tools, making it one of the best ways of demonstrating data in the shortest time.