Is Data the new currency?

A brief understanding of the importance of data driven content

The creativity of a content creator lies in bringing about good content and research skills and applying the data understood through data storytelling.

Importance of data-driven content

Writing as an art mostly comes from our personal experiences and content, and these days it is getting more personalized. Even though we develop our perception from whatever we read, learn and gather; these are mere opinions and do not count as data. Our view counts when backed by scientific studies, case studies, surveys, and research like any scientific experiment. Despite content getting more personalized, it becomes essential for creators to substantiate their view; with the help of data to sound more credible. Let us find out why data should become the basis for content creation and distribution. 

The Foundation

Content creators should not create content out of speculation, misinformation, or lack of information. As the most important goal of content is credibility, research forms the foundation of content development; adding validity to the story. From identifying trends to establishing a stand, research helps find accurate data that defines the path and goal. Questions can only be answered through research. 

Building narrative based on data

Data is the tool to inform and persuade. Research plays an essential role in the ‘inform and persuade‘, as it is involved in each content creation step, starting from identifying a relevant topic, to a deep-dive and finally forming a perception based on the study. As content creators mainly look at engaging readers, the goal is not to force narrative, but speak the language of data. Data-driven content also provides food for thought to readers!

Importance of data-driven storytelling

Data-driven storytelling is the systemic presentation of data for ease of understanding. Even though there are several tools at hand to deduce facts from data, it is beyond the scope of the human mind, to work through big data. Data-driven storytelling finds its importance when presenting numbers for data that people might have several questions about and explain.

Transforming facts into insights

The importance of data-driven storytelling for any enterprise has become part of its culture and is seeing an increasing embrace across the board. People cannot form insights out of data unless they understand how to communicate data or tell stories. With the advent of tools and technology in the data culture, it has become easier for us to use it to its best advantage by deriving insights, interpreting, and making informed decisions, which makes for better content. 

Data for targeted distribution

Just like one size does not fit all, the same content might not work out for everyone. Research helps content creators identify where to place their stories. When content is distributed based on data, it becomes relevant to the recipients. 

To wrap up

The key to making a piece of content fun and relatable is using data as real-life examples, making concepts easier to communicate. The creativity of a content creator lies in bringing about good content and research skills and applying the data understood through data storytelling.

Takeaway exercise

How do you identify if the data presented is researched, scientific and fact-based ?